Hady is IXSIR’s Co-founder and General Manager. The decisive and happy moment in his career came after he succumbed to a passion born years before: wine. Resigning from his job in marketing and distribution; and not quite sure what the future might hold, he moved for two years to Bordeaux where he specialized in enology and in wine estate management. Back to Lebanon, he co-founded IXSIR in 2008, which is today the fastest growing Lebanese wine, and a proud pioneer in the bringing together of quality wine and ‘green thinking.’ Almost equal to his passion for wine, is his passion for hiking and biking.


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